Six years after starting a blog called the Huffington Post, Arianna Huffington sold the website for 315 million dollars. But 3 years before the deal was done, Arianna shared her secrets to creating a successful blog at the MarketingProfs event. Little did they know at the time just how successful her blog would become!
Here are 3 points she said marketers should keep in mind when creating and growing their own blogs, along with my elaboration:
1. “Make it easy for your contributors to contribute.”
You’ll notice when you visit the Huffington Post there isn’t just one writer, there are hundreds of writers. In fact, any celebrity can share their thoughts in a blog post if they do it “transparently and honestly.” How can you adapt this method to your blog? Allow anyone known (and perhaps even unknown but up and coming) in your industry to make blog posts, and make it easy. If they want to phone it in, email it in or use any other method (snail mail?) then let them. So long as it fits into your blog’s guidelines, publish it.
2. “Have a clear point of view.”
Forget keeping everyone happy by covering every point of view. Instead, choose your angle and stick with it. It’s clear to all where the Huffington Post stands, and it should be just as clear to your readers where your own blog lies in the spectrum of opinion. Find the truth in each story from your point of view and your visitors will have a clear idea of what you stand for.
3. “Provide a safe environment.”
It’s not going to be easy to get new contributors if they’re afraid they’re going to get attacked each time they make a post. That’s why the Huffington Post employs a team of comment “pre-moderators” who approve or reject comments. Thus no personal attacks are allowed, and disagreements are kept on a civil and intelligent level.
If success leaves clues and you consider selling a blog for $315 million to be successful, what can these blogging guidelines do for you? Put them into practice and let’s find out!